2020 Biden-Harris Campaign Mobilizes Millions: Record Turnout Secures Victory

biden_hero_img_2-1.jpg

The current political climate is marked by high levels of partisanship and deep divides, making it difficult for messaging to get through to target audiences. The 2020 Presidential Election was no exception. CAP SOC partnered with the Biden/Harris outreach team and Ghost Note Agency to tap into the interests, passion points, and nuances of Black culture to create authentic connections with Black voters. During a month-long project, Cap Soc activated community through creative messaging and seeding content in innovative ways.

Voters turned out in record numbers, letting their voices be heard and pushing our government to work in ways that are more reflective of the diverse populations that make up our country. Cap Soc is proud to have supported these efforts in shaping our democracy in ways that better represent We The People.

RESULTS:

50621357481_7fb5cde568_h-1.jpg

Make it stand out

Results Matter

  • More than 5 million voters reached

  • 63 % of Black registered voters were “extremely motivated to vote” in 2020

  • 88% of Black voters under 30 voted for Biden in 2020

  • 92% of Black seniors voted for Biden in 2020

TACTICS: 

Biden-Social-Posts-copy.jpg

  1. Messaging strategy

    • Voice development

    • Making key issues more digestible and easy to understand


  2. Social Engagement 

    • Live posting during the 2020 Presidential Debates

      • Designing viral and personable tweets as seeded content

    • Development of authentic content using memes and GIFs 


  3. Social media monitoring

    • Conversation around key issues

    • Messaging originating from opposing campaign 

    • Identifying opportunities for content creation that tips the scale


  4. Influencer campaign development for music artists

Guest User