Marketing Done Right: Creed III

Creed III has already been deemed a Box Office hit, grossing over $100.4 million worldwide on opening weekend. The film can now boast the biggest ever opening weekend for a sports movie, as well as biggest opening ever for a Black director’s debut!

So how exactly did Michael B. Jordan and team do it? For those of you with a marketing mind like mine, I’ve linked a couple articles that breakdown the marketing tactics that helped fill up theaters across the world to see Creed III.

  • This marketing recap by Chris Thilk does a great job of breaking down the timelines with which posters, social media posts, trailers, cast appearances and commercials were released to build upon the excitement with a bread crumb approach.

  • This Deadline article lays out the benefits of Creed III’s partnerships with Amazon, social media platforms, Fortnite, and clothing brands; breaking down the numbers for how trailers and media were consumed by the public over the last year.

How do you feel about the Creed III rollout? When did you first see a poster or trailer for the film? What lessons (besides making sure your talent stays in stunning and well-oiled physique) can upcoming films take from the success of Creed III’s opening weekend?

Guest Userdigital marketing, content marketing, film marketing, Creed III, Michael B. Jordan, Jonathan MajorsComment