“I want to amplify Black stories. I want to give back. And I want to work with people who care about those same things”

Alexia Clincy doesn’t have to go far from home to find inspiration. Not when she lives in LA, where the sun shines year round, the views are scenic, and most of her friends work as creatives. “Whether they’re filmmakers, photographers, or painters, I keep a lot of their art in my living space.” She says. Over time, she began to notice themes, colors, and symbolism from their art showing up in the ways she structured the world around her. And while those things brought her joy, it became apparent that, when it came to her work, something was missing. So in 2020, when the pandemic hit and limited in-person interactions and activities, Alexia took time to look inward, taking an inventory of what she cares about, surrounds herself with, and finds herself inspired by the most. That reflection provided all the motivation necessary for revamping her company, and served as the launchpad for fine-tuning the focus and values that were most aligned with who she is.

'“I want to make sure music and art is involved too, just because it is important to me”

Capitalize Social

Alexia has learned a lot since starting Capitalize Social almost nine years ago. More about who she is––her passions and strengths––and more about being and becoming herself. It’s in that space, when she’s able to incorporate the things she enjoys, that she finds herself able to do her best work. “I want to make sure music and art is involved too, just because it is important to me.”

The original vision for Capitalize Social was anchored in helping businesses and business owners understand the value of cultivating a community online, and encouraging transparency with the communities they build. Why? Because when people, brands, and businesses tap into the power of community, it leads to visible and profitable shifts for both sides. It’s obvious when brands market to sell products and not to build community; and long-term brand awareness suffers at the hands of weak and non-existent storytelling.

For almost a decade, that vision has proven itself to be both valuable and lucrative. Capitalize Social helped small businesses, entertainers, and well-known brands build communities and share their stories, and it was often a one-woman operation. Though Alexia collaborated with and contracted out to people across her network to accomplish client goals, the majority of the work fell solely on her.

But as it often does, growth called for something new.

“Over time, my business has become more of a reflection of the things I care about”

The Necessary Adjustments

“Over time, my business has become more of a reflection of the things I care about.” She says. “I want to amplify Black stories. I want to give back. And I want to work with people who care about those same things. To me, success in marketing is more than just surpassing KPI’s; it’s making sure that those values drive the work.”

Alexia reached out to her friend and frequent collaborator, Dominic Jones, to serve as a creative consultant for the rebrand, meeting as they often do––on the balcony with tea, volleying ideas back and forth until they begin to stick and take shape.

And so, Capitalize Social became CAP SOC. The rebrand was intentional to the smallest detail: a new name, a new logo, an expanded team, and a new look. It gave way to a new vision anchored in working in the culture space and working with value-aligned and mission-driven brands looking to build community.

Whereas Capitalize Social attempted to evangelize the benefits of social media, Cap Soc is on a mission to take the confusion out of marketing in a social media world, and works with clients to develop creative solutions to integrated marketing problems that activate real-time sales and long-term brand building.

With updated processes and repackaged services, the agency’s content, paid digital, experiential, and influencer marketing strategies give brands the space to focus more on what they do best: their businesses.

The Work is Inspired

Though she cites art, nature, and music as her inspirations, Alexia says it’s her team that provides the most inspiration. While most agency models didn’t quite make sense for Capitalize Social's work, Alexia instituted a dynamic working model to fit Cap Soc. It aligns team members to their interests, allows them to take more ownership of their projects, and creates opportunities for team members to share ideas regardless of their assignments. The result has been more time for brainstorming and more time to flesh out fresh concepts as opposed to getting stuck in the day-to-day weeds. Creative output has been higher, and clients have noticed the shifts.

The agency’s roster of strategists, copywriters, filmmakers and graphic designers mobilize behind client needs to provide seamless, high-quality results. This multifaceted team brings together a diverse range of viewpoints and skill sets that make Cap Soc more efficient, more effective, and better able to meet and surpass client expectations. This is often due to the methodology for investigating a project’s strengths and weaknesses to discover how even the tiniest details can be elevated into something Cap Soc and our clients can stamp.

Through name and structure changes, Cap Soc has always been adaptable; nimbly adjusting to new opportunities in ways that typical rigid structures do not allow. And after regrouping and refocusing, Alexia Clincy’s mind is clear. Everything she needs is right in front of her. Her natural fuel of art, nature, and music is leading Cap Soc into more creative, innovative, and productive spaces. She’s a conduit. It’s her superpower.